Sriharsh has over 20 years of integrated marketing experience in Consumer Engagement that spans Digital Activation, Database Marketing and CRM. The last 10 years being more in the areas of data and digital to design experiences that can positively impact sales, service and business. Besides leading businesses in India, Sriharsh brings a wealth of experience from running large marketing programs from other global markets such as APAC, Europe & Americas. He has been a frequent guest speaker at various industry forums and business schools including IIM Bangalore and School of Management.
At PointNine Lintas, his mandates include integrating the consumer engagement models to the omni-channel offering and develop a stack of bespoke marketing technologies to enable and enhance true omni-channel experiences.