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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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POINTNINE LINTAS ANNOUNCES FORAY INTO MAR-TECH, LAUNCHES PROBITEC Omni-Channel agency PointNine Lintas has announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed world’s first technology platform for activation management, PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement. “A few years ago, we…

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MARKETING AUTOMATION IS HERE TO STAY: VIKAS MEHTA, CEO, POINTNINE LINTAS

For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…

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LINENGAGE EXPANDS PRESENCE IN DELHI; APPOINTS GAGAN PAL SINGH NAGI AS VP & BUSINESS HEAD LinEngage, the activation and experiential marketing agency of MullenLowe Lintas Group, has announced the start of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP and Business Head – North…

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LINENGAGE INITIATES AN EDUCATION-LED PROGRAM FOR ACUVUE Acuvue® Brand Contact Lenses along with LinEngage – the experiential marketing & activation agency of MullenLowe Lintas Group, have initiated a program to create awareness on the importance of eye health and promote early detection of refractive errors among young students in India. The diagnosis is conducted by…

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ICICI PRU ADVOCATES BENEFITS OF LONG-TERM INVESTMENTS VIA NEW MUTUAL FUND CAMPAIGN Mumbai: In order to help investors understand the benefits of remaining invested for longer periods, ICICI Prudential Asset Management Company Limited has launched its latest Investor Education campaign #StayInvested, to promote long term investments in Equity Mutual Funds. The campaign takes a fresh look…

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LINENGAGE APPOINTS RAMAN R.S. MINHAS AS CREATIVE HEAD Raman makes an India comeback after successful stints in Indonesia and Dubai, where he held various creative roles at DM Pratama Group, Grey – G2 and TBWA\Tequila LinEngage, the experiential marketing arm of Mullen Lowe Lintas Group has reported some commendable wins in the last 2 quarters….

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MULLENLOWE LINTAS GROUP HIRES SRIHARSH GRANDHE TO HEAD LINENGAGE LinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has announced the appointment of Sriharsh Grandhe (Harsh) as Executive Vice President based in Mumbai. He would be reporting to Vikas Mehta, CMO | President – Group Marketing Services, Mullen Lowe Lintas Group. Prior…

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LINENGAGE EXECUTES AN ENDEARING CAMPAIGN FOR BYJU’S When it comes to learning, a common peeve observed among students is their inability to cope with complex elements or problems while studying a certain subject. In fact, the peeve could be as ordinary as cracking a simple formula or as rigid as solving a complex equation but their…